Kollaboration Star 2013 Aims to Beat Bone Marrow Donor Recruitment Record, Amps Up PreShow Festivities, and Announces Powerhouse Guest Judges

kollab2LOS ANGELES, CA –

Kollaboration Star 2013 marks the non-profit organization’s return to the renowned Pasadena Civic Auditorium, where Kollaboration first reached a record number of donor registrations for its community partner Asians N Miracle Marrow Matches (A3M). As Asian Americans have had historically low registration rates, Kollaboration has traditionally held annual donor recruitment drives at its talent shows in hopes of finding a match and saving a life.

In 2006, Kollaboration set an all-time record by registering 140 bone marrow donors for A3M’s Be the Match registry, and now in 2013, it aims to beat this record during Kollaboration Star on November 16th.

This recruitment drive in particular will work towards finding a match for Pasadena local Sofia Flores, a 23-month-old toddler with an aggressive form of leukemia.

A3M will be registering potential donors for Flores at Kollaboration Star, and attendees may sign up at the A3M booth in the Kollaboration Terrace.

Guests are also encouraged to arrive early to enjoy the other pre-show festivities taking place on the Kollaboration Terrace.

From innovative balloon art by Super Inflated to “Despicable!Me” minion-inspired caricatures by Minion Me, the Kollaboration Terrace will feature tons of special activities, starting at 4 PM and leading up to the show.

Full bars will be available alongside Los Angeles’ hottest food trucks: The Bun Truck, Seoul Sausage Company, and Bool BBQ.

Not to mention, sponsors Verizon Wireless, Nielsen, and McCafe will be providing free giveaways, games, and a photo booth, while fans will be able to catch their favorite celebrities walking the Red Carpet in support of Asian American entertainment.

Kollaboration Star is also proud to announce its panel of guest judges, which includes some of the most influential Asian American names in entertainment and!media: Jane Cha, Executive Vice President and Head of Production at Full Picture Entertainment; Bing Chen, Youtube Global Creator Development & Management Lead at Google; Arden Cho, popular singer, model, and actress currently filming MTV’s hit show Teen Wolf; Philip Fung, one of the early engineers at Facebook and co8-founder of the A3Foundation; Eric Kim, Vice President of Current Programs at CBS Television; Sang Kyu Kim, writer/producer of hit TV series including “The!Walking!Dead”; and Phil Yu, founder and editor of popular Asian American news and culture blog Angry Asian Man.

The seven judges’ combined experience in the industry will determine which of the six finalists will become the next Kollaboration Star and take home the $20,000 Grand Prize!!

To learn more about Kollaboration Star 2013, please visit www.kollaboration.org or connect on Facebook at http://www.facebook.com/KollaborationStar. Tickets are now available for purchase through Ticketmaster.

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