OPEN CALL FOR VISUAL ARTISTS AND STUDIO SPACE:

Client: “Got Milk?”

Project: “Milk Loves Art”

Timeline: November 2015 – January 2016

Project Locations: Los Angeles, San Francisco, San Diego, Sacramento, Fresno, Bakersfield and Palm Springs

Project Headquarters: Los Angeles, California

Open Call to all Visual Artists residing or working in California between November 2015 and January 2016.
We are searching for California Visual Artists to paint 32 life-size cow sculptures as part of a new campaign titled “Milk Loves Art.” Final sculptures will be donated to the Camp Ronald McDonald for Good Times charity. Sculptures will be auctioned off and 100% of proceeds will benefit Camp Ronald McDonald for Good Times.

The “Milk Loves Art” cow sculptures can be delivered to the selected Artists’ studios in California. A group studio space will be provided in the Los Angeles area as well.
We are searching for 10 professional visual artists (or Artist Teams of 2 or more) to participate in the project.
We are also searching for 10 non-professional visual artists (or Student Artist Teams of 2 or more) to participate in the project.

ARTIST HONORARIUM:
Professional Artists (or Artist Teams of 2 or more) will receive a $1,000.00 honorarium for participating in the project.
Non-professional Artists (or Student Artist Teams of 2 or more) will receive a $300.00 honorarium for participating in the project.
*All participating artists will also receive statewide publicity regarding their participation through campaign PR initiatives.

ART SUPPLIES:
Artists will receive (upon request) a shipment of basic paint supplies, delivered to their studio/ artist collective, etc, to use on the art project.
Art and paint supplies will also be provided at the group artist studio space for all artists to use for the project.

THEME:
California’s Rich Cultural Heritage. The selected artists can also recommend a specific theme under this umbrella.

COW SCULPTURE SPECS:
Material: fiber glass, Dimensions: 95’’ L x 29’’ W x 57’’ H, Weight: around 150 pounds

STUDIO SPACE:
Artists may use their own studio in California to complete the artwork. Also, a group artist studio space will be provided for all artists to use for the project.
We are currently searching for studio space in the Los Angeles area: let us know if you have a contact for pro bono studio space, or studio space for rent. Preference will be given to professional artist studios, artist collectives, art school studios, or college campus art departments.

About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history. Got milk? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB’s Spanish-language campaign began in 1994 using the tagline “Familia, Amor y Leche” (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, in order to better align the English and Spanish language work. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

About Camp Ronald McDonald for Good Times
Since 1982, Camp Ronald McDonald for Good Times® has helped thousands of children and their family members recapture hope, enthusiasm, and love of life in a medically and psychologically safe environment created especially for them. Camp Ronald McDonald for Good Times® offers a cost-free, medically-supervised, residential camp experience to any child who has or has had cancer, on or off treatment, from infancy through high school graduation. The camp offers a safe variety of residential camping opportunities for cancer patients, their siblings and parents all year long. Camp Ronald McDonald for Good Times® is a program of Ronald McDonald House Charities of Southern California.

Contact Persons: Susana Núñez, RL Public Relations: susana.nunez [at] rlpublicrelations.com
George Yepes, Lead Project Artist: george [at] georgeyepes.com